What Is SEO Marketing?
SEO Marketing
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In the age of digitalization, where online presence plays a crucial role, there is no alternative to having basic knowledge of SEO marketing. Whether you are a highly experienced marketer or a just-started entrepreneur, understanding SEO marketing is a must if you want to hit the ground running in terms of driving organic traffic.

What is SEO?

SEO writing refers to describing the text for the top-ranked positions in search engines like Google.. This encompasses using keywords, writing up top-notch content that is in line with user requests, and optimizing your headers so that machines can easily scan your pages.

Increasing Your Visibility

Increasing visibility in organic search results is one of the most important parts of SEO. SEO marketing is based on the optimization of both online and offline marketing channels to increase visibility on search engines like Google, Bing, and Yahoo.

Basics Of SEO

Keywords: Keywords are the essence of SEO marketing. When people search anything in search engines to find what they are looking for. Keyword research is a must-do as this helps you to focus on the most appropriate and competitive keywords in your niche.

Content Optimization: The key is in writing great and well-informed content with the use of relevant keywords. Content ranging from blog posts and articles to product descriptions and Meta tags should be consistently optimized for search engine algorithms as well as human reading.

On-Page SEO: On-page optimization refers to the process of modifying individual web pages to enhance their search engine rankings. This involves the appropriate usage of the Meta tags, headings, URLs, and images alt text, among other factors, to improve the relevance and visibility of the page.

Off-Page SEO: Off-site SEO refers to those strategies that you apply beyond your website to improve your website’s authority and authenticity. This involves generating backlinks from quality websites, getting involved in social media marketing, and developing a strong online presence via guest blogging, influencer collaborations, and the like.

Why is SEO content writing important?

To make your content search engine friendly and want heavy traffic to your website, SEO will need to be done. The ranking process can hurt your competitiveness and impair the ability to generate traffic from the target audience. For one thing, it may undermine the authenticity and authority of your content.

As per the study conducted in 2020, by Search Engine Journal, the CTR (Click-through rate) for the first position in the Search Engine Result Page (SERP) is 25%. On the flip side, this CTR percentage drops profoundly from 15% for websites listed at position two to 2.5% for sites in the 10th position. When you make it to page two of Google, that number makes it even smaller.

Therefore, customers looking for particular items won’t even find your site if it is on the first page of search engine results. Declining the number of visits to the site results in a lower volume of lead creation, which further leads to lower revenue.

Basic linking strategy

The connection between links plays a critical role in assessing the strength and quality of the page that Google primarily uses. Whereas if your site has a high number of websites linking to it, it has the probability to rank high on the search engine results pages.

However, internal links (links from one page on your domain to another) can relate to search engines in assessing the importance of pages on a website. On the other hand, this ensures that search engines easily locate new pages. Some of the things you can do to improve basic linking strategies include:

When you create a new blog post or page, don’t forget to link to it from your old pages. The search engines will index and rank the pages on Google with SEO. It might improve the user experience.

When linking to articles on your site, it is important that the anchor text you use instead of Learn More or Read more contains descriptive words. For example, if connected to an article about sound effects, make sound effects the anchor text of the link.

If your contacts are fellow writers or journalists who are interested in writing about a similar topic you write about, ask them to put links from their website to some of your articles. As soon as a new page or blog is posted, please ensure that you include it in unique pages. We will do that to make the site visible for search engines, which index and rank a new site.

In 2024, is SEO still important?

SEO will remain as a marketing strategy for many years to come. We are even more inclined to say that it’s more relevant than it was 5–6 years ago when I started. That’s the reason why organizations and businesses don’t have as much budget to implement their marketing strategy and so instead they go for SEO as it is mostly free.

There is something we can agree on, and that is search engine optimization (SEO) has evolved drastically from what it was 10–15 years ago. That’s why you would hear people say things such as ‘SEO is dead’ because the SEO that they actually meant was most probably dead.

If you choose any other way of advertising apart from word of mouth. Yes, you have to pay for it. If you’re on a budget, invest the time into writing SEO.


SEO marketing is a vital part of digital marketing strategy. Understanding the fundamentals of SEO and its ability to drive organic traffic is key to positioning your business to succeed in a competitive online market.

Published: May 9, 2024
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